Who: Who are you selling to? What is the right way to reach them? Will they buy?
What: Have you got the right product or service offering? Is there a need for it? Is it fit for purpose, does it deliver what you promise?
How: How will you deliver? Agents, resellers, retailers, direct sales, e-commerce? Multi-channel? Price: Will your pricing structures deliver? Is your modelling accurate?
Promotion: Have you got your prospects’ attention? Can they hear you? Will they act on what they hear?
Retention: Do you keep your customers? How can you sell more to them? Combine effective account management with the latest CRM strategies.
Operations: Are you structured in the most effective way to deliver your sales? To give you time for thought and further business development?
IT: Do your systems deliver the information you need to inform your business decisions, whether you’re in the office, at home or on the move? Do they deliver at an effective cost?
